Daniela Bartels returns to the company to take on the role of Head of MICE Central Europe
Berlin 11 June 2026. Leonardo Hotels strengthened its MICE segment with effect from 1 April 2026 by adding a new position of Head of MICE Central Europe. Daniela Bartels, a seasoned expert within the branch who previously worked for the company between 2014 and 2015 as Director of Sales Cluster North, is returning to Leonardo Hotels to assume this task and is able to look back on many years of experience in the MICE and Sales sector.
Leonardo Hotels is underlining the strategic significance of the MICE segment as an important growth driver by introducing this new leadership role. The hotel group offers almost 500 conference rooms in Central Europe alone and stages around 26,000 events annually. A particular aim in future is to bolster proactive sales in order to expand market presence and to tap into new areas of potential. About 80 percent of turnover in the MICE segment is today already being generated directly.
In her new function, Daniela Bartels will be responsible for the strategic further development of the MICE sector in Central Europe. She will head up a team of five specialists who will advise and support MICE agencies, professional congress organizers (PCOs), associations and seminar providers.
“I am very much looking forward to my new task and to rejoining Leonardo Hotels,” said Daniela Bartels, Head of MICE for Leonardo Hotels Central Europe. “My focus will be on the enhancement of existing partnerships and on the establishment of new relationships. Personal specialist consultancy will remain a crucial success factor, especially in the MICE segment. Every event creates its own individual challenges. Digital tools assist us with our planning and ensure efficient processes, but personal contact is still indispensable with regard to the initiation of business and customer service.”
“We are delighted to welcome Daniela back to Leonardo Hotels,” stated Maja Ziemann, Director of Sales for Central Europe. “Her experience and deep understanding of the market will make a major contribution to the further development of our MICE segment. Long-term partnerships and reliable collaboration will be key success factors in this respect. This is precisely the field in which she brings all the prerequisites to the table.”